You have 48 hours to respond
Follow up with potential leads within 48 hours of the expo, either through email or phone calls. Exhibiting at industry expos and trade shows provides an excellent opportunity to showcase products or services, build brand awareness, and meet potential leads face-to-face. However, the real work begins after the event concludes. Following up with potential leads within 48 hours of the expo is a critical step in maximizing your return on investment (ROI), and having effective strategies in place for doing so via email or phone calls is a vital part of the process. After the event concludes, it is crucial to follow up with potential…